{"id":2,"date":"2026-04-24T12:49:24","date_gmt":"2026-04-24T12:49:24","guid":{"rendered":"http:\/\/103.120.176.183:2082\/?ovipass=vsnnm7vc&#038;module=wordpress_installation&#038;action=InstallWordPress\/?page_id=2"},"modified":"2026-04-24T13:58:22","modified_gmt":"2026-04-24T13:58:22","slug":"category-of-one-identity","status":"publish","type":"page","link":"https:\/\/amelia.lmstechs.in\/","title":{"rendered":"Category-of-One Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2\" class=\"elementor elementor-2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0d1b86 e-flex e-con-boxed e-con e-parent\" data-id=\"5d0d1b86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a308366 e-flex e-con-boxed e-con e-child\" data-id=\"2a308366\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-290db2f5 elementor-widget elementor-widget-heading\" data-id=\"290db2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you don't have a Category-of-One Identity, you aren't just invisible, you're irrelevant.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3520806 elementor-widget elementor-widget-html\" data-id=\"3520806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>p{margin:0px;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f762b0e elementor-widget elementor-widget-text-editor\" data-id=\"7f762b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"co1-hero-sub\">For entrepreneurs, solopreneurs, and marketers who want to be<\/p>\n<div class=\"co1-words-pink\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed58fee elementor-widget elementor-widget-heading\" data-id=\"5ed58fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca1551d elementor-widget elementor-widget-heading\" data-id=\"5ca1551d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heard.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a2d8f elementor-widget elementor-widget-heading\" data-id=\"d5a2d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Known.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-649ec415 elementor-widget elementor-widget-heading\" data-id=\"649ec415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chosen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39953a02 elementor-widget elementor-widget-heading\" data-id=\"39953a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f089ba7 elementor-widget elementor-widget-heading\" data-id=\"6f089ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Happy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2c0d91 e-con-full e-flex e-con e-parent\" data-id=\"e2c0d91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4ac81f2 e-flex e-con-boxed e-con e-child\" data-id=\"4ac81f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d97204c elementor-widget elementor-widget-text-editor\" data-id=\"d97204c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You must be certain and unwavering about your identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b839e elementor-widget elementor-widget-text-editor\" data-id=\"751b839e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you want the right people in your rooms, getting great results, telling their friends about how you are different, special, a genius at what you do, how trustworthy you are, and that you are their go-to expert,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4192e8dc elementor-widget elementor-widget-text-editor\" data-id=\"4192e8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you want them to ask you what else you can help them with,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60833 elementor-widget elementor-widget-text-editor\" data-id=\"c60833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you want them to ask you what else you can help them with,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8024d7 elementor-widget elementor-widget-text-editor\" data-id=\"3f8024d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>And, if you want to smile because they can&#8217;t stop referring to you,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-567e4d86 elementor-widget elementor-widget-text-editor\" data-id=\"567e4d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"co1-emphasis\">You must be certain and unwavering about your identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363bc8a2 elementor-widget elementor-widget-text-editor\" data-id=\"363bc8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-blue\"><div class=\"co1-wrap\"><p>So they can see you, hear you, know you, and choose you.<\/p><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c620259 e-flex e-con-boxed e-con e-parent\" data-id=\"7c620259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26c1a231 e-flex e-con-boxed e-con e-child\" data-id=\"26c1a231\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47fc3108 elementor-widget elementor-widget-heading\" data-id=\"47fc3108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Identity: What It Is<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718744e5 elementor-widget elementor-widget-text-editor\" data-id=\"718744e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your Identity is the unique profile you put out into the world to tell your ideal clients (and team members) exactly who you are and why you are the right choice for them.\u00a0<strong>When you do it right, it puts you in a class by yourself, where you belong.<\/strong><\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5670d41e e-con-full e-flex e-con e-child\" data-id=\"5670d41e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-610db02c elementor-widget elementor-widget-text-editor\" data-id=\"610db02c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s the reason people stop everything to pay attention to you.<br \/>That&#8217;s why it&#8217;s called The Category-of-One Identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70edcfe6 elementor-widget elementor-widget-text-editor\" data-id=\"70edcfe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You are the only you. There is no one else with your experience, expertise, and truth. Your Category-of-One Identity is the best of you, bundled together in a beautiful package that speaks to the world in language they understand, about things they care about, in a way that makes them relieved you exist. These people who need and want YOU are\u00a0<em>your people.<\/em><\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476d0b6b elementor-widget elementor-widget-text-editor\" data-id=\"476d0b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your job is to identify yourself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a076580 elementor-widget elementor-widget-text-editor\" data-id=\"2a076580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you don&#8217;t,\u00a0<em>your people<\/em>\u00a0won&#8217;t get all you have to offer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c6f517 elementor-widget elementor-widget-text-editor\" data-id=\"22c6f517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-white\">\n<div class=\"co1-wrap\">\n<p>If you leave them guessing, or wondering, you&#8217;ve lost them.<\/p>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-172a8676 e-flex e-con-boxed e-con e-parent\" data-id=\"172a8676\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a5e563b e-flex e-con-boxed e-con e-child\" data-id=\"1a5e563b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10191cba elementor-widget elementor-widget-heading\" data-id=\"10191cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Less Than 5% of Businesses Do This: Those That Do, Thrive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f5f3b6 elementor-widget elementor-widget-text-editor\" data-id=\"51f5f3b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Less than 5% of all businesses (solopreneurs included) build their communications, sales, products, services, and teams around their special something, and they\u00a0<strong>pay for that mistake in lost opportunity, poor referrals, low repeat business, bad hires, and wasted marketing and advertising.<\/strong><\/p>\n<div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e8e012 elementor-widget elementor-widget-text-editor\" data-id=\"59e8e012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Most businesses compete in crowded categories. If they try to differentiate, it&#8217;s by incremental features, price, or service rather than their own distinctive category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d3ad83 elementor-widget elementor-widget-text-editor\" data-id=\"58d3ad83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The result? Dissatisfied customers, clients, or patients. Stagnant growth. Employee churn. Poor profit. Weak networks. Frustration. Confusion. And all the while, the perfect people are longing for what you&#8217;ve got, yet can&#8217;t pick you out of a crowd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49006ff7 e-con-full e-flex e-con e-child\" data-id=\"49006ff7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8057b6 elementor-widget elementor-widget-text-editor\" data-id=\"4d8057b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"co1-blockquote-yellow\"><p>If you don&#8217;t have a Category-of-One Identity, you aren&#8217;t just invisible, you&#8217;re\u00a0<em>irrelevant.<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e00325 elementor-widget elementor-widget-text-editor\" data-id=\"16e00325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>If that hurts, you&#8217;re not alone.<\/strong>\u00a0Most gurus give you an outdated formula for how to &#8220;differentiate&#8221; or &#8220;position&#8221; yourself from others. It&#8217;s a paint\u2011by\u2011numbers project: who\u2013problem\u2013solution\u2013outcome. That&#8217;s Value Proposition 101. But that&#8217;s not a Category-of-One Identity. It&#8217;s missing the\u00a0<strong>four essential ingredients<\/strong>. You must:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36fad74d e-con-full e-flex e-con e-child\" data-id=\"36fad74d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74fc2554 elementor-widget elementor-widget-text-editor\" data-id=\"74fc2554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>show your people the cause of their problem,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-378dd08f e-con-full e-flex e-con e-child\" data-id=\"378dd08f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-213fc8d2 elementor-widget elementor-widget-text-editor\" data-id=\"213fc8d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>give them a reason to believe in your authority,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c265853 e-con-full e-flex e-con e-child\" data-id=\"1c265853\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc364fd elementor-widget elementor-widget-text-editor\" data-id=\"1fc364fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>invite them to win by aligning with your point of view, and<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f9aaaf2 e-con-full e-flex e-con e-child\" data-id=\"5f9aaaf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74ed834b elementor-widget elementor-widget-text-editor\" data-id=\"74ed834b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>give them what they need to feel the power of your solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140e487b elementor-widget elementor-widget-text-editor\" data-id=\"140e487b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you don&#8217;t know, talk about, write about, and share those four things, you lose, and so do your people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c7610 elementor-widget elementor-widget-text-editor\" data-id=\"42c7610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-offwhite\">\n<div class=\"co1-wrap\">\n<p>Harvard Business Review has been writing about this topic since the early 2000s, and the authors are right: your people are looking for you, and it&#8217;s your job to be\u00a0<strong>discoverable<\/strong>. But they forgot to say you&#8217;ve got to be\u00a0<strong>unforgettable<\/strong>. And that&#8217;s what the Category-of-One Identity does. People may like you or not like you, but when you get it right they will always remember you. This applies in the context of entrepreneurship, corporate careers, leadership, and business models.<\/p>\n<\/div>\n<\/section>\n<section class=\"co1-sec-offwhite\">\n<div class=\"co1-quote-card\">\u00a0<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed37ded e-flex e-con-boxed e-con e-parent\" data-id=\"6ed37ded\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64895a8e e-flex e-con-boxed e-con e-child\" data-id=\"64895a8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e578cf7 e-con-full e-flex e-con e-child\" data-id=\"e578cf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9f84a1 elementor-widget elementor-widget-text-editor\" data-id=\"3f9f84a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;The Category-of-One Identity helped me be a better leader. It helped the marketing and sales teams speak the same language plus see what we had been missing. The proof is in our results that are great. Really impressive.&#8221;<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513f984 elementor-widget elementor-widget-text-editor\" data-id=\"513f984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-offwhite\"><div class=\"co1-quote-card\"><cite>\u2014 Betsy Nogolin, Entrepreneur, Real Estate Rental Sector<\/cite><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-283ebc69 e-con-full e-flex e-con e-parent\" data-id=\"283ebc69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4bdd1ded e-flex e-con-boxed e-con e-child\" data-id=\"4bdd1ded\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-745be03c elementor-widget elementor-widget-heading\" data-id=\"745be03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Millions of Dollars, Fast\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cea7e21 elementor-widget elementor-widget-text-editor\" data-id=\"1cea7e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I&#8217;m Dr. Amelia Case. I hit the 1M goal early in my career when my non-pharma clinic grew faster than I could handle. I had never been trained in business. I was a doctor who happened to open a practice. If it wasn&#8217;t for my coach, Dr. Pete Fernandez, helping me to identify my own Category-of-One Identity, I would not have known how to answer the most basic questions about what I do and why it&#8217;s important to my ideal patients and clients. My launch would have failed, and I wouldn&#8217;t be where I am today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efa415 elementor-widget elementor-widget-text-editor\" data-id=\"5efa415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Today, I am<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378e0fd3 elementor-widget elementor-widget-heading\" data-id=\"378e0fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1f0fd2 elementor-widget elementor-widget-heading\" data-id=\"4b1f0fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heard.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507e5e3a elementor-widget elementor-widget-heading\" data-id=\"507e5e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Known.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7db63f elementor-widget elementor-widget-heading\" data-id=\"4c7db63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chosen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a82246 elementor-widget elementor-widget-heading\" data-id=\"37a82246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cefefa2 elementor-widget elementor-widget-heading\" data-id=\"6cefefa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Happy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3889319 elementor-widget elementor-widget-text-editor\" data-id=\"3889319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>And it all happened because I knew and understood what&#8217;s causing trouble for\u00a0my people, what my approach offers them, and how I am going to help them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba98ca elementor-widget elementor-widget-text-editor\" data-id=\"aba98ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I still have that first business (and still work in the clinic), and also built two more successful businesses. And, guess what? They grew fast, too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b524e2 elementor-widget elementor-widget-text-editor\" data-id=\"6b524e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-blue\">\n<div class=\"co1-wrap-sm co1-bio\">\n<p>I&#8217;m still not a natural at business, but I am a magnet for patients, clients, and a great team. And once they come, they don&#8217;t want to leave. They are\u00a0<em>my people<\/em>, and I&#8217;m theirs.<\/p>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06941eb e-flex e-con-boxed e-con e-parent\" data-id=\"06941eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be14408 e-flex e-con-boxed e-con e-child\" data-id=\"be14408\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d8809 elementor-widget elementor-widget-heading\" data-id=\"e9d8809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My Simple Story of Success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9019f9 elementor-widget elementor-widget-text-editor\" data-id=\"f9019f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I&#8217;ve done thousands of things wrong since I first opened my doors. I have struggled with business setbacks, shocks, dramas, disasters, and heartbreaks, plus I have made enough stupid mistakes to warrant flat out failure.<\/p>\n<div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c24d7f elementor-widget elementor-widget-text-editor\" data-id=\"0c24d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When I say there is only one reason I am still in business, succeeding and thriving today, I mean it:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24c3f09 e-con-full e-flex e-con e-child\" data-id=\"24c3f09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d799bc elementor-widget elementor-widget-text-editor\" data-id=\"9d799bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"co1-blockquote-yellow\">\n<div>\n<p>It is because I know my Category-of-One Identity.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5deff04 elementor-widget elementor-widget-text-editor\" data-id=\"5deff04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It makes it easy for my ideal patients, clients, and team members to say:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-799dd48 e-con-full e-flex e-con e-child\" data-id=\"799dd48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d466f6 elementor-widget elementor-widget-text-editor\" data-id=\"0d466f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I SEE HER.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef12ad elementor-widget elementor-widget-text-editor\" data-id=\"4ef12ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I HEAR HER.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9ecf6 elementor-widget elementor-widget-text-editor\" data-id=\"2d9ecf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I KNOW HER.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f571ff elementor-widget elementor-widget-text-editor\" data-id=\"2f571ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"co1-words-pink\">I CHOOSE HER.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db4aca3 elementor-widget elementor-widget-text-editor\" data-id=\"db4aca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-white\">\n<div class=\"co1-wrap\">\n<p>The right patients, clients, and teammates come. And that&#8217;s what has made me rich, and, more than anything else, happy.<\/p>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efed2c elementor-widget elementor-widget-text-editor\" data-id=\"2efed2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-offwhite\">\n<div class=\"co1-wrap\">\n<p>arvard Business Review has been writing about this topic since the early 2000s, and the authors are right: your people are looking for you, and it&#8217;s your job to be <strong>discoverable<\/strong>. But they forgot to say you&#8217;ve got to be\u00a0<strong>unforgettable<\/strong>. And that&#8217;s what the Category-of-One Identity does. People may like you or not like you, but when you get it right they will always remember you. This applies in the context of entrepreneurship, corporate careers, leadership, and business models.<\/p>\n<\/div>\n<\/section>\n<section class=\"co1-sec-offwhite\">\n<div class=\"co1-quote-card\">\u00a0<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f6f161 e-flex e-con-boxed e-con e-parent\" data-id=\"0f6f161\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62db785 e-flex e-con-boxed e-con e-child\" data-id=\"62db785\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0490b8a elementor-widget elementor-widget-heading\" data-id=\"0490b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This Is Your Evidence<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10eff47 e-con-full e-flex e-con e-child\" data-id=\"10eff47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4cc37cb e-con-full e-flex e-con e-child\" data-id=\"4cc37cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2488f8 elementor-widget elementor-widget-text-editor\" data-id=\"e2488f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re getting the wrong clients\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b67b515 e-con-full e-flex e-con e-child\" data-id=\"b67b515\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beea160 elementor-widget elementor-widget-text-editor\" data-id=\"beea160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re getting the wrong clients\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27ad62b e-con-full e-flex e-con e-child\" data-id=\"27ad62b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3569cdb elementor-widget elementor-widget-text-editor\" data-id=\"3569cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you watched a competitor&#8217;s reel on Sunday and the line she used was the same thing you&#8217;ve been saying\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c046a4f e-con-full e-flex e-con e-child\" data-id=\"c046a4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4fc49 elementor-widget elementor-widget-text-editor\" data-id=\"3b4fc49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you are not getting invited into the right rooms\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62054a7 e-con-full e-flex e-con e-child\" data-id=\"62054a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e32ed elementor-widget elementor-widget-text-editor\" data-id=\"f3e32ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If a client described your work to a friend and got most of it wrong\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6dbb2b e-con-full e-flex e-con e-child\" data-id=\"e6dbb2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9e665 elementor-widget elementor-widget-text-editor\" data-id=\"eb9e665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If your content doesn&#8217;t sing\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2022e0d e-con-full e-flex e-con e-child\" data-id=\"2022e0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa36bb8 elementor-widget elementor-widget-text-editor\" data-id=\"aa36bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you can&#8217;t figure out exactly what to write in your book\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7560c3 e-con-full e-flex e-con e-child\" data-id=\"a7560c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6eee4 elementor-widget elementor-widget-text-editor\" data-id=\"7d6eee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you blend into a sea of corporate cutouts at work\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bae870 e-con-full e-flex e-con e-child\" data-id=\"8bae870\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fefc074 elementor-widget elementor-widget-text-editor\" data-id=\"fefc074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If your campaigns keep coming up cold\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c52e7c e-con-full e-flex e-con e-child\" data-id=\"4c52e7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5bb4a elementor-widget elementor-widget-text-editor\" data-id=\"8f5bb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you can&#8217;t figure out what to post, or wonder why no one seems to even care\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f95cfc5 e-con-full e-flex e-con e-child\" data-id=\"f95cfc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9ba79 elementor-widget elementor-widget-text-editor\" data-id=\"fb9ba79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"co1-blockquote-yellow\">\n<p>That&#8217;s your evidence.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79425c0 elementor-widget elementor-widget-heading\" data-id=\"79425c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your identity is not showing up.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee07e39 elementor-widget elementor-widget-heading\" data-id=\"ee07e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Even if you are.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609ed54 elementor-widget elementor-widget-text-editor\" data-id=\"609ed54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You don&#8217;t need to be better (though you&#8217;ll always work at that, won&#8217;t you?).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d947f1 elementor-widget elementor-widget-text-editor\" data-id=\"4d947f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What you need is to get your Category-of-One Identity in order.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47094f3 elementor-widget elementor-widget-text-editor\" data-id=\"47094f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Many of the people who have come to me over the years said the same thing. They didn&#8217;t know how to talk about their own expertise, or programs. They could not describe their own positioning in simple, powerful terms. They could not say out loud what makes their work different from the pile of other people in their niche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ed641 elementor-widget elementor-widget-text-editor\" data-id=\"20ed641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-offwhite\">\n<div class=\"co1-wrap\">\n<p>It wasn&#8217;t their fault.\u00a0<strong>No one ever showed them how.<\/strong><\/p>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4d43ad e-flex e-con-boxed e-con e-parent\" data-id=\"c4d43ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-89124ca e-flex e-con-boxed e-con e-child\" data-id=\"89124ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6e96c1 e-con-full e-flex e-con e-child\" data-id=\"b6e96c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f6571 elementor-widget elementor-widget-text-editor\" data-id=\"b7f6571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;The quality of our clients got dramatically better after I put my Category-of-One Identity to work. Better and easier for my team and me. Thank you.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f80723f elementor-widget elementor-widget-text-editor\" data-id=\"f80723f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-offwhite\">\n<div class=\"co1-quote-card\">\n<section class=\"co1-sec-offwhite\">\n<div class=\"co1-quote-card\"><cite>\u2014 Rich Langhorn, Entrepreneur, Financial Services<\/cite><\/div>\n<\/section>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c928bd e-con-full e-flex e-con e-parent\" data-id=\"9c928bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0b4877b e-flex e-con-boxed e-con e-child\" data-id=\"0b4877b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63b687f elementor-widget elementor-widget-heading\" data-id=\"63b687f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DR IDENTITY: The Clinician and The Futurist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a3dc2 elementor-widget elementor-widget-text-editor\" data-id=\"49a3dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>I am a clinician.<\/strong>\u00a0I have spent more than three decades observing, examining, and treating thousands of people, and it&#8217;s helped me understand the concept of Category-of-One Identity more than any class could have taught me. More than 30,000 patients later, and I can tell you that no two people have ever been alike. The beauty of it is that each one of them is necessary in this world, offering it their special something.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c377f56 elementor-widget elementor-widget-text-editor\" data-id=\"c377f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-blue\">\n<div class=\"co1-wrap\">\n<p><strong>I am a futurist.<\/strong> I have spent my second, parallel career studying how personal and public, local and global trends determine people&#8217;s futures. I&#8217;ve helped more than 4,000 clients, including entrepreneurs, leaders, celebrities, and companies stop the drain that burnout, anxiety, and disengagement cause. Here&#8217;s what I&#8217;ve discovered: It&#8217;s the Category-of-One Identity that stands the test of time, no matter what the ups-and-downs bring to your life or your market.<\/p>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcf7abe e-con-full e-flex e-con e-parent\" data-id=\"fcf7abe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-58801cc e-flex e-con-boxed e-con e-child\" data-id=\"58801cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-402244d elementor-widget elementor-widget-heading\" data-id=\"402244d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Most People Get Wrong<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04acc5 elementor-widget elementor-widget-text-editor\" data-id=\"c04acc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you jump to a slogan, pick a word that sounds good, borrow a formula from a positioning book, and check it against a YouTube tutorial, chances are you will lose. And it won&#8217;t be because you are not special. You will lose because no one can see you when your identity is blurry, borrowed, or generic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860bf5f elementor-widget elementor-widget-text-editor\" data-id=\"860bf5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"co1-sec-blue\">\n<div class=\"co1-wrap\">\n<section class=\"co1-sec-offwhite\">\n<div class=\"co1-wrap\">\n<p>And, don&#8217;t try to tell me that in a world of billions of people you can&#8217;t be unique, because it&#8217;s baked in. You have your own biological DNA, and along with it came your own Category-of-One Identity DNA, too.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you don&#8217;t have a Category-of-One Identity, you aren&#8217;t just invisible, you&#8217;re irrelevant. For entrepreneurs, solopreneurs, and marketers who want to be \u00a0 Seen. Heard. Known. Chosen. Rich. Happy. You must be certain and unwavering about your identity. If you want the right people in your rooms, getting great results, telling their friends about how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/amelia.lmstechs.in\/index.php?rest_route=\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amelia.lmstechs.in\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amelia.lmstechs.in\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amelia.lmstechs.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amelia.lmstechs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2"}],"version-history":[{"count":64,"href":"https:\/\/amelia.lmstechs.in\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":87,"href":"https:\/\/amelia.lmstechs.in\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions\/87"}],"wp:attachment":[{"href":"https:\/\/amelia.lmstechs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}